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Data Services provides U.S. and Canadian Database Management, Data Quality, and Email Services to Direct & Data-Driven Marketers. Data Services’ LEX (List Express) platform allows list owners, list managers and list brokers to have access to their data at the tip of their fingers. Other services are described in greater detail on our website www.DataServicesInc.com®.
Data Services does not license, compile, or sell consumer data. Its clients may offer list rental services that are managed by their company. We, nonetheless provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it. Some of the data we receive, use and make available for our clients is Personally Identifiable Information (“PII”) or is linked to PII. PII includes, for instance, name, postal address, telephone number or email address.
Data Services is a member of the Direct Marketing Association (“DMA”), and we adhere to the principle that consumers should have choices regarding how marketers use their data and market to them.
How We Use Personal Information
Personal Information is provided to our clients for:
Personal Information is provided to our clients for:
- We process our client’s data to clean the list and update addresses as needed using the USPS National Change of Address Software.
- We load the client’s data into a platform where they can access, count, and fulfill subsets of their data.
- We store the client’s data for as long as the client contract defines.
We do not interact with consumers online. Data Services is a platform for businesses.
The above is not necessarily an exclusive description of the ways we may employ PII and other data.
Use of Cookies
- Cookies. Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
- Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.
We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.
When you visit our website, we may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.
Please note that our business partners may also use cookies and pixels, which we have no control over. For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PI and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers). Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) to associate use identities across browsers, devices, or technologies.
Your Opt-Out Rights
- Data Services Inc is not a data broker and does not sell consumer information.
- Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or on behalf of a client), we will provide a way for you to opt out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email.
International Users, EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Framework
Data Services recognizes the EU-U.S. Privacy Shield and Swiss-US Privacy Shield Framework (collectively, “Privacy Shield Framework”) as the European Union’s General Data Protection Regulation. Data Services does not collect or use any personal data from the European Union and therefore has not pursued self-certification to the Privacy Shield Framework.
Data Services recognizes the EU-U.S. Privacy Shield and Swiss-US Privacy Shield Framework (collectively, “Privacy Shield Framework”) as the European Union’s General Data Protection Regulation. Data Services does not collect or use any personal data from the European Union and therefore has not pursued self-certification to the Privacy Shield Framework.
If you have any questions about this Privacy Statement, please contact us by phone at 877-511-4095.
